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PhilippineAirlines: PAL Independence Day promos a success

MANILA – Close to 40,000 passengers availed of Philippine Airlines’ recent Independence Day seat sales, making them one of the flag carrier’s most successful promotions.

PAL ran a number of discounted-fare promotions in the days leading up to the 112th anniversary of Philippine independence last June 12.

The major promo, dubbed “Fly the Flag,” was a novel series of one-day sales covering 12 domestic and international destinations selected for their historical significance. It drew many thousands of passengers, mostly domestic travelers.

Of the 12 destinations included in the promo, the Manila-Bacolod vice-versa route was by far the most popular, attracting the most bargain seekers. The Cebu route came next, followed by Tagbilaran.

On the international side, Singapore drew the most promo-fare customers followed by Ho Chi Minh City, Sydney and Taipei.

Another PAL promo, called “Proud and Free,” offered similarly deeply discounted fares to 23 international destinations. This one pulled thousands of passengers, mostly bound for Singapore and Hong Kong.

The success of both seat sales has encouraged PAL to develop and launch more promotions in the coming months as the flag carrier continues its year-long “Soaring to 70” marketing campaign.

For details, visit www.philippineairlines.com or call (02) 855-8888 in Manila, (032) 340-0191 in Cebu and (082) 222-0366 in Davao.

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